Amazon appears to be rethinking its mass-market grocery ambitions as it closes Amazon Fresh stores and doubles down on Whole Foods and same-day delivery. CEO Andy Jassy hinted that the company is shifting toward a more efficient model centered on expanding grocery delivery to 2,300 locations by late 2025. While this may concede physical dominance to Walmart, Amazon aims to capture grocery share by integrating perishables into its vast online network. The strategy could transform consumer habits, reducing in-store trips and strengthening Amazon’s position as a leading online grocer while keeping its costs in check.

Amazon tests yet another grocery format: Amazon Grocery, which is located next to a Whole Foods Market, aims to fill the hole left by the sister brand’s restrictions on certain ingredients.